Influencer Branding Strategies

My journey to personal branding began in 1999 when I decided to publish an e-commerce book, DigitalFilipino: An E-Commerce Guide for the eFilipino. I was preparing to retire from the Philippine Internet Commerce Society and want to establish my own brand, rather than be too identified with the organization I founded. 

This paved the way for the creation of DigitalFilipino.com and my numerous undertakings from books, research reports, e-commerce club, conferences, awards, courses, among others. 

Each experimental project was a calculated risk on my part as most of them were early of its time. However, I want them to be curiosity provoking enough that my target segment would care with I have come up with.

I had to be observant on various industry movements and private in dealing with the information shared to me.

These undertakings were meant to establish my brand. It is an ongoing process as markets and industry need changes. You need to research, adapt, grow, focus, and continuously add value to your target niche market. 

I have seen players come and go. Most who lost their edge, disappeared in the market, was a result of not living up to what their brand is supposed to stand for.

Creating a Fascinating Brand

When DigitalFilipino.com turned 6 or 7 years old, I was uncertain of whether I could make my personal blog and experiments grow further. But after reading the book “Fascinate“, I adopted the learnings towards improving my personal brand based on how the world sees me.

To deliver my highest value, providing independent insights, I decided to become a Fascinate Certified Advisor and incorporate branding as a must component in my e-commerce, digital marketing, sales, speaking, leadership training programs.

I also do coaching sessions helping professionals and decision makers discover their brand voice and stand out when they communicate (and connect).

Module 1: Build your Influencer Brand

Module 2: Influencer Messaging Strategy

  • Your Brand Fascination Profile®
  • Your Brand Advantage
  • Your Brand Anthem
  • Brand Marketing Pillars
  • Addressing Marketing Comm Challenges.
  • Brand Comm Tactics
  • Digital Marketing Strategy

Module 3: Influencer Team Formation

  • Discover your Team’s Fascination Advantage®
  • Team Heat Map
  • Adding Value
  • Creating Peak Performance
  • Achieving Hallmarks of a Fascinating Brand.

Module 4: Build Market Influence

  • Selling & Closing Deals tapping into your Advantage
  • Selling to the 42 Archetypes.
  • 7 – 42 Archetype Campaign
  • Become the Must-Have Solution.

Certified Branding & Influencer Marketing Specialist Program

This one-on-one and/or corporate mentorship program aim to help individuals and teams develop brand messaging strategy that can be applied to personal branding, sales negotiation, marketing communications, and online campaigns.

How to Fascinate® Training

Individual Training

A half-day session (up to 4 hours) that can be taken one-on-one online or in a company. I would deliver a session exploring the Fascination Advantage of each individual and develop their personality brand – Fascination Anthem. A participant would leave with a basic understanding of how to use these tools in their work and with each other. In this high-energy session, participants will be engaged in an interactive and engaging presentation.

Schedule an online consultation and I’ll help you increase your business, rise above the competition, and become intensely valuable to those who matter most.

Team Engagement Workshop

The numbers don’t lie. Inspired leadership is rare. Disengaged teams are less productive and less profitable.

Do you know what makes your leadership different and influential? How your entire team is most likely to over-deliver and out-perform? The How to Fascinate® system helps you discover your most inspiring traits and shows how to apply this learning so your team can operate at its fullest potential.

In this full day session in a company setting. I will deliver a session exploring the Fascination Advantage of each individual and develop their personality brand – Fascination Anthem. Participants would leave with a basic understanding of how to use these tools in their work and with each other. In this high energy session, participants will be engaged in an interactive and engaging presentation.

Call me today to schedule your Team Engagement workshop. After the workshop, you’ll be able to lead teams effectively, maximize untapped potential, reduce conflict, motivate high performers, and improve team morale.

Apple Allison

Apple AllisonCEO - Sole Searching Soul

Ramon Manuel Nisperos

Ramon Manuel NisperosBusiness Consultant / Strategist