Janette Toral

Promoting the growth of e-commerce in the Philippines since 1997. Janette Toral is the site owner of DigitalFilipino.com.

She is the E-Commerce Program Head and Lead Trainer for the Certified E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional Program (in partnership with the Asian Institute of E-Commerce College).

With The John Maxwell Team, she is an Independent Executive Director, Certified Coach, Speaker, Trainer, Behavioral Analysis Consultant/Trainer, YouthMax Plus with Nick Vujicic Certified Facilitator, Youth Facilitator, Parenting & Family Coach.

She is a co-founder of i-Metrics Asia Pacific Corporation – makers of the E-Commerce Intensity Index, E-Commerce Maturity Scorecard. E-Commerce Monitor.

She is a Certified Executive/Team Coach with Marshall Goldsmith Stakeholder Centered Coaching. She is a Certified Global Leadership Coach and Certified Global Team Coach with the Global Coaching Group.

She is also a Robbins-Madanes Trained Coach and Book Yourself Solid Certified Coach.

She helped the Department of Trade and Industry in coming up with the Philippines E-Commerce Roadmap (2016 to 2020) and working on its implementation.

She is Fascinate Certified Advisor (Fascinate Inc.), Certified Scrum Master, and Certified Scrum Product Owner. A Certified Practitioner of the Global Leadership Assessment 360 (Marshall Goldsmith).

She participated in the IVLP or International Visitors Leadership Program 2011 (individual program) sponsored by the U.S. Embassy. Featured as 1 of the 6 women innovator at the APEC Women and Economy Summit 2011, San Francisco, USA.

She got recognized as Champion of Philippine Internet and E-Commerce Hall of Fame Award given by Asian Institute of E-Commerce in 2010; Globe Tattoo Digital Elder Award 2009; E-Services E-Champion Awards 2008 – Policy and Legal Category by the Department of Trade and Industry / CITEM / Board of Investments; International Schools Cyberfair Ambassador Award 2004 and 2002 given by Global Schoolnet USA; World Summit for the Information Society (WSIS) Philippines Awards 2003 E-Learning Category for her E-Commerce Workshop Online.

Janette, as former technical consultant / executive director of the Congressional Oversight Committee for the E-Commerce Law, was instrumental for the creation of policies in the area of consumer protection (value added services, e-commerce, electronic banking), data privacy for the private sector, and acceptance of electronic payment in government.

As founding president of the Philippine Internet Commerce Society, she was instrumental for the passage of the Y2K Law and E-Commerce Law. She retired in 2002. Other organizations she served as board member in the past were the Philippine Computer Emergency Response Team (PH-CERT) and Internet and Mobile Marketing Association of the Philippines (IMMAP).

Some notable project experiments Janette Toral did includes:

1. Launched e-commerce book in the year 2000 – “DigitalFilipino: An E-Commerce Guide for the eFilipino“.

2. Published 14 research reports.

3. Promoted CMMI growth in the Philippines. Janette’s interest in the software development field made her pursue Scrum Master and Scrum Product Owner Certification.

4. Launched a members-only DigitalFilipino Club.

5. First Filipino writer published by McGraw-Hill Education AsiaDigitalFilipino E-Commerce Workshop E-book (printed edition).

6. Published a Philippine Internet documentary.

7. Promotes new blogs through the Top 10 Emerging Influential Blogs Writing Project.

8. First podcast with advertisement. (14 episodes with Creative Voices Productions – April 6, 2006 (1st episode) to January 2, 2007 (14th episode))

9. Promotes e-commerce excellence with the DigitalFilipino Web Awards.

10. Actively promotes e-learning since 2003. Her 2003 E-commerce Workshop Online (to test the content of her 2nd book) got nominated in various awards and got the runner-up prize in the E-Services Philippines Best Education Award in 2004.

11. Janette’s work in DigitalFilipino pave the way for her to speak in local and international events. Here are some international events where she has spoken in the past.

  • 6th APEC E-Commerce Alliance Forum (China, June 29, 2016)
  • E-Commerce Show Asia (Singapore, April 2016)
  • Global Real Estate Developments and Agents Conference (Malaysia, April 2016)
  • Global Leadership Institute (Thailand, February 2016)
  • Customer Loyalty Asia (Singapore, October 2015)
  • E-Commerce Supply Chain Conference (Thailand, July 2015)
  • Public Key Infrastructure (PKI) Conference (Malaysia, June 2015)
  • APT/ITU/PITA Workshop on Principles of Cyber Legislation for the Pacific Region at Stamford Plaza Hotel, Auckland, New Zealand last March 28 to 30, 2007.
  • APEC Women’s e-Biz Training, Sookmyung Women’s University, Seoul, Korea
  • Global Knowledge Forum, Seoul, Korea
  • APEC Telecommunications Working Group 30, Singapore
  • Regional Meeting on ICT for the Pacific at Nadi, Fiji
  • E-Commerce Workshop for SMEs at Suva, Fiji
  • APEC Telecommunications Working Group 29, Hong Kong
  • Shaping the Future Mobile Society Forum of the International Telecommunications Forum Seoul, Korea
  • Business Process Outsourcing Asia 2003, Singapore
  • Global Executive Forum at Cancun Mexico
  • Forum on ICT and Gender 2003 in Kuala Lumpur, Malaysia
  • Closing Gaps in the Digital Divide: Regional Conference on Digital Greater Mekong Subregion, Asian Institute of Technology at Pathumthani, Thailand
  • inWent Workshop in Southeast Asia  at Asian Institute of Technology, Pathumthani, Thailand
  • Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference – “E-commerce Strategies for Development”
    United Nations Conference Center, Bangkok, Thailand
  • ASEAN+3 IT & Telecom Business Forum Seoul, Korea
  • APEC Workshop on Empowering SMEs through Digital Integration, Maria Isabel Sheraton Hotel, Mexico City
  • O’Reilly Emerging Technology Conference, Westin Santa Clara & Santa Clara Convention Center, Santa Clara, California, USA
  • Mobile Wireless Internet Forum Technical Committee Meeting, Cisco Systems Campus, San Jose, California, USA
  • Knowledge Technologies Conference 2002, Westin Hotel, Seattle Washington, USA

From 2002 to 2003, she has participated in international forums as an active discussant on e-commerce policy at:

  • International Trade Center forums in Geneva, Switzerland and Kathmandu, Nepal (2002)
  • APEC Digital Divide Forum Taiwan (2001)
  • APEC Young Leaders Conference at Beijing and Shanghai, China(2001)

12. Published a blogging book and produced a video tutorial series.

13. In 2009, Janette began experimenting and offered free and paid webinars in the DigitalFilipino Club. That year, she organized One Internet Day, a one day (12 hours) webinar series featuring various speakers.

14. Partnered with Ateneo De Manila University and eLearning Edge for the Certified Blog and Social Media Entrepreneur Program.

15. Produced more than 40 videos for DigitalFilipino Talks featuring local players and actively produces videos for knowledge sharing.

16. Last August – September 2011, Janette went to the US to participate in the 3-week International Visitors Leadership Program. Traveling on an individual program, with an IVLP guide, she went to Washington DC, Pennsylvania,Alabama, Texas, and Seattle. Her customized program allowed her to meet key persons in the Department of Justice, Congress, Federal Trade Commission, SEOMoz, Microsoft, Banyan, Rice University, BizTech, AlphaLab, Global Pittsburgh, Bibliotecha, Digium, Carnegie Melon University, FHI 360, LivingSocial, Resonance Social, Innovate Washington, Mill Creek Middle School, Association for Women in Communications Seattle, among others.

17. Last September 2011, Janette was one of the 6 women innovators showcased in the APEC Women and Economy Summit in San Francisco, USA.

18. To test the content of her upcoming 3rd e-commerce book, she launched last November 29, 2012 her latest e-commerce online workshop series with 36 lessons (12 topics).

19. On January 17, 2013, she launched the Digital Influencer Boot Camp – a free digital marketing workshop online.

20. On July 2014, she released the  Digital Leaders Boot Camp online.

21. On November 2014, partnered with AIE College and Asian Institute of E-Commerce for the Certified E-Commerce Specialist, E-Commerce Entrepreneur, and E-Commerce Professional Program.

22. On April 2015, she rendered volunteer work to the Department of Trade and Industry – E-Commerce Office to develop the Philippines E-Commerce Roadmap 2016 to 2020. She facilitated the discussion sessions with the government and private sector done through face-to-face and via webinars. Presented the roadmap as well in forums conducted in Baguio, Cebu, and Davao. The roadmap was released to the public last February 2016.

23. In 2016, she developed the MSME E-Commerce Activation Program that was adopted by DTI as part of its 15 locations roadshow. She also became a Fascinate Certified Advisor for Fascinate Inc.

24. In 2016 to 2017, she created the “E-Commerce and Digital Marketing Mentoring Program for MSMEs” (12-days). Conducted in Cebu (3 batches) and Bohol (1 batch).

25. In 2017, she created e-commerce, digital marketing, freelancing training modules used in the Rural Impact Sourcing Technical Training series (25 locations in 2017).

She created training programs in Social Media Marketing, Graphic Design, Virtual Assistance, Website Development as part of the RISTT program in 2018 – rolled out in 64 locations.

26. In 2018, she became a full-fledge Executive Director, Certified Trainer, Coach, and Behavioral Analysis Consultant with The John Maxwell Team. Also a Certified Practitioner of the Global Leadership Assessment 360 (Marshall Goldsmith). She expanded into the leadership segment recognizing that the success of any person relies on their personal leadership.

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