In The Filipino Online Shopper Report, 1st issue of the DigitalFilipino.com StatsReport, Amazon.com and MyAyala.com were named as favorite foreign and local shopping site by Filipino online buyers.
Close to 400 Internet users from Cebu, Davao, Manila, Iloilo, Batangas, and other parts of the country were interviewed from February to June 2002 to come up with this report.
Amazon.com has remained the top shopping site of choice of Filipinos for 2 years straight based on DigitalFilipino.com’s survey. More than half of the online buyers interviewed shop at Amazon.com.
MyAyala.com, a second placer in this survey and tied with eBay.com is the only local site frequently named by the online buyers interviewed. Both sites got 11% vote share.
Based from the shopping habits that we’ve seen from our survey, majority of Filipino online buyers right now belongs to the upper middle class and the smart noveau rich market segments. Most products bought are meant for oneself rather than a gift for somebody else.
[scribd id=10510042 key=key-1sg9adlm7qlobwhmjhp3 mode=scroll]