Brigada – JuliElmo – Julie Anne San Jose and Elmo Magalona

Last March 19, 2012 I gave quick info on what makes a topic trend on Twitter. It was for the TV program Brigada who did a feature on popular celebrity tandem Julie Anne San Jose and Elmo Magalona. Their fans are active on Twitter using the hashtag #JuliElmo whenever referring to the two.

Their fans are also organized in their efforts to make their favorite celebrity pair hashtag trend on Twitter every week.

Getting a topic trend on Twitter is not an easy thing, it requires committed people to get it done. In this case, people who share the same passion and are active via Twitter can indeed make a difference.

Here are some of the questions I answered at that time.

1. How do we determine what is trending? Is it based on number of tweets, hashtags, usage of a word, etc? Is there a Math formula behind it?

According to Twitter, trending topics are discussions that became immediately popular at a short span of time. This usually involves an active discussion among individuals using common keywords or hashtag.

2. How does Twitter empower its users to become star makers?

Although not a primary intention, organized users of the tool can plan and execute a communication strategy through it. This includes tweeting with hashtags, what time do discussants go online and tweet, among others.

3. Are fake trends possible? How?

Yes, anything is possible. However, with vigilant and active Twitter users, it can be called out. A fake trend can include the use of fake accounts whose only role is to tweet a topic. That is sometimes used to induce a Twitter discussion, particularly retweets.

Twitter is watchful to the point it penalizes accounts who abuses this such as tweeting topics that are not related to the hashtag at all – but just to take advantage of it. Users play a role in this regard as each one of us can report an account as spam and block it.

4. On many occasions, Pinoy topics also trend worldwide. Are we really heavy consumers of Twitter?

Around 2.4 million Filipinos are on Twitter. If a huge number of Twitter users are talking about the same topic, regardless of location, then it can indeed trend by country or worldwide for a short while unless more folks from other location join the discussion. We may also have a time-zone advantage. The other side of the world is asleep as we talk about the hot topics of the day.

5. Some say that you are not famous unless you are “Twitter famous”. Do you believe this?

Subjective but yes. Am for quality following vs. quantity though. Having a huge following on Facebook can also make you “Facebook famous”. Although Facebook fan pages can be moderated. On Twitter, the fan has power to express themselves until they are blocked by the celebrity being followed.

Those who are famous online in the Philippines use a combination of platforms. Some are showbiz personalities, politicians, brands, and companies.

6. What are the ups-and-downs of Twitter for celebrity-fan relationship?

On celebrity-fan relationship, it can be fun, heartwarming, and hurtful. Allows artist to keep in touch with their followers and give updates. Fans can also use the same platform to support their idols. In some cases, a venue for interaction if the celebrity is engaging enough.

This direct channel can also turn for the worst if the celebrity does or said something that followers don’t like.

7. What do our trending topics say about us?

It reflects our social culture. Some use Twitter as an outlet to engage, rant, and validate perspective. Exchange opinions with folks having different point of view. It is a venue for passionate discussion on topics that interest us.

As we learn how the tool works, some are able to organize themselves to make topics trend. It is more sensitive though for corporate as users can call it out and challenge it.

Related projects
DTI taps multi-stakeholders in business and E-Commerce outlook seminar

The Department of Trade and Industry E-Commerce Office convened stakeholders from different sectors last May 11, 2015 at the Board of Investments building to develop a ten year E-commerce Roadmap. Janette Toral presented the E-Commerce Intensity Index March 2015 – a monthly tracking and measurement study that determines the extent of e-commerce activities on manufacturing,

5 Takeaways from #PeepCon 2015

Search Engine Journal covered the recent PeepCon 2015 event where Janette Toral is one of the resource persons. A snippet of from that article: We use the power of internet to promote our brand all the time. But what about the people behind it? Janette Toral said you should “Sell yourself. Let people know that

A tribute to your #SHEro

Janette Toral was named by Rappler Citizen Journalist Therene Quijano as her #SHEro where she wrote: “Janette Toral is my #SHEro. It is not in her achievements in the IT industry that made me consider her my SHEro. It is a known fact that the IT industry is mostly composed of men and women movers

The Secret Behind her Digital Marketing Success

Janette Toral got interviewed by Maxweb on her perspective in digital marketing. Here is a quote from it: “The biggest misconception about digital marketing is that success is repeatable. I had clients who are expecting repeated success in every (digital) marketing plan they have, but I always tell them that it is not possible. There

Another Business successors for the future of E-Commerce in PH

Janette Toral guested at Vigattin Radio (DZIQ 990 AM) last January 3, 2015 to talk about the e-commerce roadmap. She was also joined by Mica Tan and Ace Gapuz of MFT Group. Also by Beatrice Tesoro of Certified Positive. They talked about their respective project efforts. The program is hosted by Den Maracanas and Elison

TECHIE AKO! Region IV-A Digital Summit “Digital Influencers of Business and Beyond

Janette Toral gave an e-commerce talk at this event last November 22, 2014 along with fellow speakers Mae Ilagan, Jeoffrey Solas, and Ben Francia. Visit their Facebook page for the post-event video.

What is the buying behavior of Filipinos online?

Janette Toral got quoted in this article written by According to Digital Filipino founder Janette Toral, in the years to come, the Philippines needs new business models that are in line with our economic situation and the needs of the rising generation.

“SHIFT + ALT + CAREERS” – Online Freelancing Learning Event

Supported Genesis Reonico of Online Jobs University in pitching for their “Shift + ALT + Careers – Online Freelancing” learning event.

Is it time to be bullish on e-commerce in the Philippines?

Janette Toral got interviewed in this Huffington Post article along with Inanc Balci (Lazada Philippines), Mon Lizardo (ABS-CBN), Scott E. Bales (Mobile Ready), Donald Lim (ABS-CBN), Timothy Go (A-Solutions), Robertson Chiang (Dragonpay), Nix Nolledo (Hatchd), Jojy Azurin (, Jack Madrid (Lovable Commerce), Jon Santico (701 Search), Me-Anne Bundalian (OLX Philippines). Janette Toral of Digital Filipino

Creative Business interview with Kian Kazemi and Janette Toral

Learn innovative online marketing strategies and how to build a start up business by Janette Toral. From starting making sandwiches at school for his friends to becoming a Food Entrepreneur and owning 9 full service restaurants – meet Persia Grill President, Kian Kazemi. For information about the annual Entrepreneur Success Summit (ESS) visit