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Digital Marketing Strategies

My experience in digital marketing developed when DigitalFilipino.com came to life in 1999 and started selling my pioneering e-commerce books, research reports, club membership, and events online.  

Later on, I had the opportunity of sharing my progressive experiments through public talks, training, and consulting.

Digital Marketing Talks

Delivered clever digital marketing talks to real estate companies such as ProFriends, DMCI, Filinvest Land, Jamaica Realty, Driven Marketing Group, AboitizLand, HTLand, PAREB, CREBA, REBAP, Global Real Estate Developments Conference in Malaysia, PA Properties, among others.

Online Lead Generation

Organize online lead generation competitions for real estate and e-commerce companies tapping bold affiliate marketers (with no less than 1 million in performance prize budget).

Blogger Engagements

Managed flexible blogger engagement and contest for hotels, museums, and restaurants. Handled blogger engagement, lead generation, social media marketing, Facebook advertising placements for skin care clinics and sports clinics.

As more MSMEs venture into e-commerce or expand their presence online, the demand for diligent digital marketing expertise will keep increasing adjusting to new technologies and methods.

I am a big believer of long term digital marketing campaign efforts. Like a tide – one after the other – continuously building momentum.

Here are some of our training programs in this area.

Customized Digital Marketing Training Programs

I work with government agencies and organizations in developing programs, training trainers, and conducting digital marketing & social media marketing training programs to benefit their constituent and stakeholders.

Certified Digital Marketing Professional Program

With the successful implementation of our Certified E-Commerce Specialist, Entrepreneur, Professional Program, I got asked to create something similar to it focused on digital marketing. This is a one-on-one mentoring program where certification is based on completed campaign outputs rather than passing an exam. Learn More »

Certified Blog and Social Media Entrepreneur Program

My first online certification training program based from my book “Blogging from Home”. This was launched as a collaboration with E-Learning Edge and Ateneo de Manila University Java Wireless Center. I decided later on to make this training an advocacy one-on-one mentoring program to help aspiring bloggers and digital influencers.Learn More »

Social Media Tips, Tactics, and Strategies

In collaboration with Wofex University, I’ll be in different parts of the country conducting this one-day workshop focused on social media audit, online presence improvement, buyer persona identification, inbound flywheel, chatbot creation, digital marketing campaign design, social media advertising, and answer participant concerns.

Visit our event page for the latest schedule.

Digital Marketing Trainings and Programs

Social Media for Lead Generation

This is a training I conduct in-house for companies interested in using social media as a means to generate leads. It can be organized as a half-day or whole-day learning event.

Discussion focuses on social media trends, buyer persona identification, value proposition, customer relationship management process, lead generation pipeline, email/chatbot engagement, and digital marketing campaign.

This training can also be availed for one-on-one online mentorship by service professionals (brokers, agents, consultants, trainers) good for 5 sessions.

Digital Marketing for Tourism & Hospitality Sectors

Training specialized for the tourism and hospitality sector wanting to learn the process and be able to work effectively with service providers. It can be organized as a half-day or whole day in-house training.

Discussion focuses on website SEO audit, social media audit, current trends, online presence improvement, buyer persona identification, customer relationship management, influencer engagement, digital marketing campaign.

This training can also be availed for one-on-one online mentorship good for 5 sessions.

Watch Digital Marketing & Social Media Marketing Webinar Series

Publications

Blogging From Home

Published in 2008, this book was designed for the Internet user who wants to learn about blogging and its various use for business or personal intent.

This book also served as base for the “Certified Blog and Social Media Entrepreneur Program” (https://digitalfilipino.com/bsm) training.Read it online. »

Learn Digital Marketing for FREE!

Digital Marketing 101 - Getting it Done

Digital Marketing 102 - Policies

Digital Marketing 103 - Digital Marketing Insights Sharing

Digital Marketing 104: Sector Application