B. Kim Barnes, author of the book “Exercising Influence,” said that to become an effective influencer, one must have FOCUS.
- Flexible
![](http://4.bp.blogspot.com/_082y5Fy539A/R_8ks55XAlI/AAAAAAAAA6Y/Cd2bCisK2Yc/s320/41OdE3PMwSL._SL500_BO2,204,203,200_PIsitb-dp-500-arrow,TopRight,45,-64_OU01_AA240_SH20_.jpg)
- Be open to alternative means for as long as the outcome goal shall be achieved.
- For example, this may include working with other groups, foster shared ownership, in order to achieve the goal.
- Observable
- Design in a way that you can see whether you are nearly achieving the goal or not, then adjust.
- Have a clear target that you can control like achieving a revenue target or target number of members.
- Courageous
- It must be optimistic, with a degree of success or failure risk, to make the effort worthwhile.
- Be ambitious in order to make it worthwhile, whether you succeed or fail.
- Useful
- Achieve longer term important results, not short term ego needs.
- Supportive
- Influence activities must be aligned with big picture goals.